New Media Agency Gives Full Service Using Constant Contact
Paradigm New Media has been a
reseller of
Constant Contact since 2002. However unlike the D.I.Y. model
generally adopted by
Constant Contact resellers,
Paradigm quickly identified
that many small to mid-sized business owners do not have the time, technical
ability or inclination to create and develop their own email marketing campaigns
in-house.
As a result Paradigm offers a full service email marketing solution, using
Constant Contact to manage campaigns fully on behalf of clients. The service
includes initial consultancy to develop an annual email marketing calendar for
the client, based around planned marketing activities for the year, as well as
key seasonal opportunities.
Paradigm contacts clients in advance of scheduled
campaign dates to discuss content, and work with them or any 3rd party partners
to make content generation a hassle free process. The company also advises on
programs to increase customer registration so that a valuable opt-in database
can be accumulated very quickly.
Paradigm creates the templates for registration forms and welcome emails to
match the look and feel of the client’s web site. They work with clients’ web
site developers to quickly and easily plug in the email opt-in registration
form, removing all hurdles to getting started immediately. The standard
Constant
Contact email design templates are used but edited beyond recognition to create
email campaigns that stand out from the crowd. If the client has print
literature for a promotion,
Paradigm ensures that the HTML email reflects that
design fully.
“Our key focus is to remove any and all burdens from our clients’ shoulders that
would normally be associated with running and maintaining a professional email
marketing program. The people we work with realize they don’t need to use up
valuable resources by running non-core but essential business functions
in-house. Outsourcing email marketing leaves business owners and managers free
to concentrate on strategic and revenue-generating activities.” said Sherril
McCahon, CEO of Paradigm New Media. “Our service starts at a very affordable
£250 per month, which makes it accessible for the smallest of businesses. Our
clients know that it would cost significantly more in time and opportunity cost
to divert resource to it from within the business. Plus, we are experts in this
field and in using this software, which means that the campaigns we create are
much more effective. We are regularly achieving open rates of 64% compared to
the average of 36% for other businesses using
Constant Contact. Our average
click-through rates are 22% compared with an average of 8.9% for other sites
using the system”.
One of the UK’s leading luxury jewelers is a client of
Paradigm’s email
marketing service. Their web site at
www.lunns.com prominently displays the
Constant Contact email capture box
amended to fit the web site design. This client typically sends 3-4 emails to
different segments of their customer database each month, but as they are not an
e-commerce enabled web site, the objective of the email campaigns is to drive
customers into the company’s three high street stores through special offers,
promotions and event invitations. Educational newsletters about jeweler and
watches are also used to build customer relationships, and create desire for the
many luxury brands on sale at John H Lunn Jewelers.
