Madrid Communications - Web Design, Development, and Hosting

Jon Madrid is the president and founder of Madrid Communications (www.madridcom.com), a web design, development and hosting company headquartered in Granville, Ohio. He has serviced clients from North America, Europe, and Asia and has developed a variety of customized VP-ASP shopping cart e-commerce solutions to help meet their clients’ specific business needs. He can be contacted at jmadrid@madridcom.com or 740-403-6201.

Exploring the VP-ASP Shopping Cart

By: Jon Madrid, Founder/President, Madrid Communications


The VP-ASP shopping cart software likely has far more features and options to offer than most businesses will ever need, but it also has many features that any business doing e-commerce will not want to do without. In fact, you may be hard-pressed to find all of these “must-have” features together in other packages. This shopping cart system is one of the most well-rounded, comprehensive, and versatile shopping carts available. Add to that the very modest price (Lite version: $145, Standard: $195, Standard + Option Package: $300), and you have an instant winner.

The cart is nearly ready to do business straight out of the box. It takes only a few minutes to install and does not modify your computer in any way. On the most basic level, there are just a few configuration settings for you to update that define your cart’s setup and environment before you can be on your way. Unless you intend to use the default design and settings, however, you will have a bit more customization to do in order to integrate the shopping cart into your current site’s design and to make it function exactly as you need it to. That is part of the beauty of this shopping cart though; it can completely and totally be customized. You can use HTML templates, along with the global variables that are defined for commonly used fonts, table styles, and related settings for the layout of the cart. 

There are also over 300 configuration settings that define how the site operates and behaves on a variety of different levels. This is an excellent feature for shop administrators because you can control most of the cart directly from the password-secured, web-based control panel and not have to edit either the pages or the code directly.

Another great advantage of this cart is that it is entirely open source (written in ASP/VBScript). Therefore, you can delve even deeper into customizations by editing program logic to make it perform as you need it to. I have worked with a variety of different businesses that have chosen to use the VP-ASP software, and each time it has worked out to be an excellent fit, even though some of them have needed unique customizations to the cart. Here are just a few of the uses of the carts that we have customized: golf products; kitchen and bath fixtures and plumbing products; music and file products/downloads; books, tapes, and CDs; flowers and gift baskets; mattresses and related products; and clothing products—just to name a few. As you can see, the cart is capable of meeting the needs of just about any business with any sort of product inventory.

When it comes to product inventory, VP-ASP has no bounds. Whether you have one or one hundred thousand products, it is ready to handle them. The cart comes with an Access database as the default and performs very well for most shops. If you intend to have more products or would like a more robust database, then you can use either MS SQL or MySQL, which are also supported databases for the cart.

This cart pretty much does it all, but if you find that you have particular needs that do not fit the mold of the cart by default, do not worry. Chances are that what you need can be added in and made to work seamlessly with the rest of the cart. We have performed such customizations for shipping calculations and dependencies, coupon handling, user and customer accounts, advanced product features generation, and a wide variety of others. Each time the particular needs at hand were met, and the VP-ASP cart proved to be just the right tool for the job.

You can find a complete list of all the shopping cart’s features at the links provided below, but here are some of the more notable ones:

  • Available trial download
  • Completely self-contained application
  • Runs on Window or Unix web servers
  • Configure over 300 shop options via web browser
  • Multiple administrators with different privileges
  • Supports SSL, no SSL and shared SSL
  • 10+ shipping calculations
  • Product cross selling (Related products)
  • Product imports/exports
  • Unlimited products, categories
  • Full online merchant administration
  • Affiliate reports and commission reports
  • Gift certificates
  • Discount coupons
  • Mouse only ordering
  • Customer / Merchant order notification e-mails
  • Sales reports and recurring billing
  • Static HTML generation for search engines
  • 60+ electronic gateways such as Authorizenet, Verisign, Card Services International, Bank of America, and Worldpay

    Click here to view the complete features list


All in all, the VP-ASP shopping cart is an excellent solution for virtually any e-commerce need. VP-ASP has proven that it is committed to providing a superior product by its open requests for suggestions and recommendations for improvements and also by continually improving upon an already fantastic shopping cart. Each version that released is markedly better than the last. Its e-mail technical support is fast (really fast) and friendly. There is also a very active user discussion forum where you can find a great deal of support and answers to most questions you have about the shopping cart.

If you’re searching for the right e-commerce software package, then look no further than VP-ASP. Thousands of current VP-ASP users, in over 70 countries, will agree that VP-ASP is one of the best solutions available.

Stay tuned to for some case studies of particular sites that we have developed for our clients and get an inside look at how we tailored the VP-ASP shopping cart to the exact needs of our clients. Those case studies will be posted here soon.


Madrid Communications - Web Design, Development, and Hosting

Jon Madrid is the president and founder of Madrid Communications (www.madridcom.com), a web design, development and hosting company headquartered in Granville, Ohio. He has serviced clients from North America, Europe, and Asia and has developed a variety of customized VP-ASP shopping cart e-commerce solutions to help meet their clients’ specific business needs. He can be contacted at jmadrid@madridcom.com or 740-403-6201.