Email Marketing Hints & Tips Articles

Read articles on the best practices of email marketing written by Michelle Keegan, our own Email Marketing Diva™. Become an expert email marketer yourself by following her actionable tips and advice on everything from creating a subject line, to testing and measuring success.

Email Marketing Video Tutorials Show you how to plan, create, and send successful newsletters.

Read Email Marketing Tips and Lessons written by Michelle Keegan, Constant Contact's Email Marketing Diva.

Learn E-Marketing Lingo from the glossary of Email Marketing terms.

by Michelle Keegan, Constant Contact's Email Marketing Diva(TM)

Issue 4 ::

Seriously Dude, Where's My Email? - In a previous article entitled "Dude, Where's my email?," I gave an overview of all types of email bounces. Today, in the sequel, I want to cover a few of the hottest subjects in email marketing today: email blocking, email filters and false positives. I'll define the issues and terms, explain what industry experts are doing on your behalf and tell you what you can do to make sure your permission-based email gets through…

 

Issue 3 ::

Get Going with Email Marketing - We can all learn from another company's experience and benefit from the email marketing knowledge they have gained through their own trial and error. Our friend and customer relationship management expert, Chris Selland, tells his story and gives us some practical advice on email marketing…

 

Issue 2 ::  

Grow Your Email List - My inaugural issue of Email Marketing Hints & Tips way back in March of 2001 addressed the importance of building an email list. Almost two years later, many companies have not managed to gather the email addresses of all of their customers and prospects, nor have they asked for permission to use email addresses for ongoing communication. If this sounds like your company, what are you waiting for…

 

Issue 1 ::

Search Engine Marketing Tips, Tricks, and Strategies - We've talked previously about ways to build your email list. One is providing a way for your website visitors to opt-in to hear from you. Great idea, right? But as rocker Tom Petty once said "the waiting is the hardest part." Where are those elusive site visitors? And how can you attract more of them so that your list (among other things like sales and brand recognition) grows faster? Our friend and search engine expert, Kevin Lee, explains…

Volume 5

 

Issue 8 ::

Tips on planning for 2003 - As we quickly approach the end of 2002, we look forward to the beginning of a brand new year filled with promise and opportunity. This brief lull between holidays is a great time for setting goals and planning your email marketing strategy for 2003…

 

Issue 7 ::

7 Tips to Get Online Mileage Out of Your PR - Public relations is all about making contact with members of the press, freelance writers and anyone else who influences your target audience. A good PR strategy will attract attention to your company, create a buzz with a viral effect and ultimately drive more traffic to your site or store. It's easy to incorporate public relations into your email marketing strategy. Our friend and online public relations expert, Renee Shallis, gives us some great tips…

 

Issue 6 ::

'Tis the Season - Eight Holiday Tips - Thanks to the immediacy of email marketing, there's still time to get your piece of the pie. Use email marketing to make the most of the spike in holiday traffic and spending, and create a positive impression of your company that will last long into next year…

 

Issue 5 ::

"Top Tips to Write a Persuasive Case Study" - Case studies, when written and used correctly, can be very powerful marketing tools. The reason being, a good case study can bring even the most abstract concept to life, illustrating how your company, product or service solved a real business problem for a customer. In other words, the proverbial "proof is in the pudding." Our friend and email markeing expert, Debbie Weil, gives us the recipe…

 

Issue 4 ::

Testing, Testing... 1, 2, 3 - If at first you don't succeed, "try, try again" and "test, test again." One of email marketing's greatest advantages is that it is easier (and much less expensive!) to test than any other marketing vehicle. This means with just a little effort, you can increase the effectiveness of your campaigns and get the results you're looking for. Email marketing author and expert, Kim MacPherson, explains how…

 

Issue 3 ::

Dude, where's my email? - Undeliverable emails, email "bouncebacks" or "bounces" for short, are becoming more and more of a challenge for email marketers these days. Why should you be concerned? Because customer acquisition is expensive, and email bouncebacks could mean the loss of customers and prospects that you paid dearly to acquire…

 

Issue 2 ::

Are You Listening or Just Talking? - Your email newsletter doesn't have to be just another outbound communication to your customer base. You can use it to encourage two-way communication that will bring you closer to your customers and increase your understanding of what they want and need. Our friend and newsletter expert, Michael Katz explains…

 

Issue 1 ::

Knowledge is power, so feed your head. - Many of you smart marketers are already planning your online marketing strategies for the fast approaching fall and back-to-school season. And chances are, you will need resources and information to assist you in formulating and executing those plans. Well, here is some expert help…

Volume 4

 

Issue 8 ::

Online Marketing on a Shoestring Budget - If your tight marketing budget has you at the end of your rope, try marketing on a shoestring with these suggestions from our friend Hollis Thomases from WebAdvantage.net…

 

Issue 7 :: J

I Read the News Today, Oh Boy - Part II - When I wrote part one of "I Read the News Today, Oh Boy" - way back in July of last year, I didn't necessarily expect to be writing a part two. But, "oh boy," do I see a disturbing trend…

 

Issue 6 ::

Seek and Ye Shall Find - 6 Search Term Tips - After re-evaluating our own company's approach to search term listings, we at Roving ended up working with, and ultimately partnering with, Overture Services. We learned a lot in the process. So, I asked Overture SVP, Lisa Morita, to contribute an article including her top tips for maximizing search term listings…

 

Issue 5 ::

List Rentals - Going for Broker - Your house list is one of your most valuable assets because it is 7 times less expensive to market to an existing customer than it is to acquire a new one. But, as valuable and responsive as your house list is, building one can be a slower process than some of us might like…

 

Issue 4 ::

Achieving the perfect consistency... - Variety may be the spice of life, but perfect consistency is the key to a successful marketing mix. Consistency will not only save you time by helping you simplify and focus your marketing efforts but, more importantly, it will help you set and routinely meet the expectations of your customers and prospects. And that equals a positive impact to your bottom line…

 

Issue 3 ::

Your campaign checklist - 20 vital questions. - Perhaps you have an email campaign sitting in draft form, notes jotted down on napkins and scraps of paper or just a clever email marketing idea or two in your head…

 

Issue 2 ::

Permission - How to "do the right thing." - In April of last year I wrote a Hints & Tips on permission - the right way to get it and the right way to use it. All of the points in that article still hold true. Congruently, permission is still a subject of heated debate among email marketers and email recipients alike…

 

Issue 1 ::

"Email Promotions that Deliver Results." - I have covered the elements of effective email promotions in several past issues of Hints & Tips. This time, let's take a look at a holiday promotion that not only exemplifies those elements, but even better delivered a click through rate of more than 22%…

Volume 3

 

Issue 8 ::

"E-Newsletters That Work." - I get a lot of questions about email newsletters from Hints & Tips readers, so this week I asked good friend and newsletter expert Michael Katz to share his thoughts on the subject. Michael surprised and delighted me with his new e-book: E-Newsletters That Work. It is a valuable guide that provides straightforward, how-to information on creating a powerful newsletter that begs to be read, and forwarded.…

 

Issue 7 ::  

Top 20 Email Marketing Terms You Should Know - If you have ever felt out of your depth in a discussion about email marketing, rest assured you are not alone. The top twenty common email marketing terms and definitions below will help you expand your email marketing vocabulary and make you look and feel like an expert…

 

Issue 6 ::  

3 Favorite Questions for Hints & Tips Readers 2001 - I always look forward to answering reader questions because they help me to stay focused and on-topic for Hints & Tips. Why are these my favorites? These questions are frequently asked and reflect common misconceptions about what is and what is not good email marketing. I hope my answers are of help to you…

 

Issue 5 ::

New Year's Resolution - Collect More Email Addresses - Did you know there is an Email Marketing Hints & Tips Archive? I have selected what I believe is one of the most useful articles in the archive to re-publish for this final issue of 2001. It just happens to be the very first one I wrote - way back in March…

 

Issue 4 ::

More Newsletter Tips and a Real-world Example - Whether you are in the midst of developing a newsletter, or tinkering with the one you already have, you can benefit from taking a look at what makes other email newsletters successful. Check out the TimeShareValues newsletter and you will see what I mean…

 

Issue 3 ::

Holiday Greetings Are Not Enough - As an email marketer I am duty bound to extol the virtues of holiday greetings sent via email rather than direct mail. Email greetings are less expensive, easier to create, quicker to deliver and likely have a better chance of being opened than any direct mail these days. But, a holiday greeting alone cannot compare to the results you can achieve with, say, an email newsletter. Our good friend Michael Katz of Blue Penguin Development agrees. Here is what he has to say on the subject…

 

Issue 2 ::

Campaign Testing 1, 2, 3's - Kudos to savvy expert email marketers who consistently meet or exceed the goals of every campaign. For the rest of us, however, email marketing is not an exact science, but an ongoing learning process. That's where testing comes in. And, it just so happens that email marketing is easier and less expensive to test than any other marketing vehicle…

 

Issue 1 ::

Acquiring new customers, by request - Acquiring new customers is one of the hardest things to do in business today. This issue of Hints & Tips provides details on another way, in addition to traditional email marketing, to use the Internet and email to acquire those elusive new customers we are all searching for…

Volume 2

 

Issue 8 ::

The Holiday Gift That Keeps On Giving - The holiday season is fast approaching and with it comes a strong demand for shopping, both online and offline. Don't leave your customers out in the cold! Use email marketing to make the most of the spike in holiday traffic and spending, and create a positive impression of your company that will last long into next year…

 

Issue 7 ::

The 7 "Redeeming" Values of Online Coupons - Did you know that every year in the U.S. alone, more than 100 billion coupons are handed out in supermarkets and other retail stores, in catalogs, via snail mail, on the Internet or on the street…

 

Issue 6 ::

Sometimes It's Good to Get Ahead of Yourself - The execution of a single effective email campaign, much less your entire email marketing strategy, requires some serious thought, planning, scheduling and tweaking. So, take some time to look ahead and develop an email marketing plan to keep you focused and on track to meet your goals…

 

Issue 5 ::

How to be a lean, mean marketing machine - Guerilla warfare is marked by extremely subtle, flexible, somewhat unconventional, yet highly effective tactics. This issue of Hints & Tips features an article with some great "guerilla" marketing tips from our partner, AllBusiness…

 

Issue 4 ::

Why Email Marketing? Five Great Reasons. - Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. No matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money…

 

Issue 3 ::

Those lazy, hazy, crazy days of summer - If your business is like most small businesses, summer may be crazy and hazy, but "lazy"? Never! When you are operating at Internet speed, it can be both difficult and time consuming to stay current. For those of you using your vacation time to catch up on your reading, here is a list of my top ten favorite resources…

 

Issue 2 ::

I Read the News Today, Oh boy… - Email Newsletters are growing in popularity. Why? Because companies of all sizes know that offering value to their customers in the form of information is the best way to initiate, develop and solidify relationships. Whatever the size of your company, you too can develop your own email newsletter…

 

Issue 1 ::

Building your list, checking it twice, 4 easy steps - Any season 'tis the season to build your email list of prospects and customers, but there's no time like the present. This issue of Hints & Tips is all about helping you build your list quickly and easily so that you can start reaping the benefits of communicating to your targeted audience…

Volume 1

 

Issue 8 ::

What we have here is a failure to communicate - In the movie Cool Hand Luke (1967), Luke said, "Sometimes nothin' can be a real cool hand." Maybe that's true in poker, but not when you're talking about communicating with your customers…

 

Issue 7 ::

Extractors and Crawlers and Bulk, Oh My! - If these words sound unappealing, they should. They are terms commonly used to describe software that snatches email addresses from all over the Web and sends "UCE" or Unsolicited Commercial Email - better known as spam…

 

Issue 6 ::

If you have a USP, it may be contagious! - Your USP is what makes your company, product or service the best solution to a problem, the best way to fulfill a need or desire or the best way to achieve a goal…

 

Issue 5 ::

I Get a 'Click' Out of You: Writing Email Copy - Like any hit song, good email copy can capture the attention of your recipients, striking a chord that makes them take action and click through to your site…

 

Issue 4 ::

I've heard that line before... - A great "Subject" line will keep you from getting denied and keep your email from getting deleted…

 

Issue 3 ::

Permission: Getting It and Using It - Just because you collect an email address, doesn't mean you have really gained permission to use it…

 

Issue 2 ::

Miracle-Gro® for Your Opt-In List - How to get visitors to come to your site in the first place - to make your own list grow faster!

 

Issue 1 ::

A Site Visitor is a Terrible Thing to Waste - Hints and Tips on Building Your Own Opt-in Emailing List…