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Knowledge is power, so feed your head
Many of you smart marketers are already planning your online
marketing strategies for the fast approaching fall and
back-to-school season. And chances are, you will need
resources and information to assist you in formulating and
executing those plans. Well, here is some expert help!
If you are hungry for information, but not sure where to find
it, check out these resources - guaranteed to satisfy the most
insatiable appetite for online marketing knowledge.
Websites and Newsletters
ClickZ is a well-respected resource providing the latest
information, techniques and advice to help create the
ever-changing face of online marketing - the fastest growing
marketing sector on earth.
- Email
Marketing
by Paul Soltoff and Barry Stamos
These experts give us the ins and outs on the killer app of
email marketing.
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Email Marketing Case Studies
by Heidi Andersen
Heidi details how smart marketers are taking full advantage
of email in this weekly profile of great campaigns.
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B2B Email Marketing
by Debbie Weil and Chris Maher
Debbie and Chris explain how to think more strategically
before executing a B2B email campaign or launching an
e-newsletter. Find out what works, what doesn't, and what
makes B2B different from B2C email marketing.
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Email Strategies
ClickZ's Email Strategies organizes thousands of email
articles grouped by topic into one resource. Learn email
basics; find a vendor; publish a newsletter, measure your
campaign success and more.
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Nick Usborne for ClickZ
Nick Usborne talks about copywriting for the web and how to
use good writing to get the maximum impact from your emails,
Web pages and communications.
eMarketer.com
and
eMarketer Daily offers the latest, most important
internet and e-commerce news and statistics delivered every
day, complete with easy-to-read charts, as well as e-business
stories, analysis and interviews. Best of all, in easy-to-read
HTML, it only takes a moment to scan. You will never miss a
thing. (If you can't read HTML e-mail, a "quick link" is sent
each day.)
MarketingSherpa
offers news, case studies, and best practices data about
Internet and integrated marketing for advertising, marketing
and PR professionals. Publisher Anne Holland and her editors
interview dozens of marketing professionals every month, then
share tactics, advice and results in a selection of
newsletters, special reports and on their Web site.
Opt-in News is
the permission-based email industry trade publication. The
Opt-in News electronic magazine is published monthly. Each
issue focuses on the permission-based email industry offering
articles, reviews and in-depth interviews from industry
leaders plus the latest marketing practices, loyalty programs,
software applications and content services.
Ezine-Tips.com
is a website and a free daily e-zine offering tips, reviews,
and resources to help you produce, grow, and manage a quality
e-zine. Delivered via email five days a week, it includes
information on everything from content creation to list
management to other revenue generation strategies. Ezine-Tips
also periodically reviews some of the best resources for email
publishers and interviews many experts in the e-zine
publishing field.
Books and Downloadables
And, if you still have room for dessert, why not have a
slice of
Email Marketing Hints & Tips from the archives, or check
out our Email Marketing
101 Webinar. See details below.
Email
Marketing Video Tutorials Show you how to plan, create, and send
successful newsletters.
Read Email Marketing Tips
and Lessons written by Michelle Keegan, Constant
Contact's Email Marketing Diva.
Learn E-Marketing Lingo from the
glossary of Email
Marketing terms.
| by Michelle Keegan, Constant Contact's Email
Marketing Diva(TM) |
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